Privacy Policy

Effective Date: March 31, 2026

INSURASAFE, LLC ("HearthMutual," "we," "us," or "our") operates the website at https://hearthmutual.com. This Privacy Policy describes how we collect, use, share, and protect information when you visit our website or submit a request through our contact form.

1. Information We Collect

Information you provide directly. Our website form collects only two pieces of information: your first and last name and your phone number. We do not require an email address, date of birth, Social Security number, or any other sensitive personal data to submit a request.

Information collected automatically. When you visit our website, we and our third-party service providers may automatically collect certain technical data, including:

• IP address and approximate geographic location
• UTM parameters and advertising click identifiers (e.g., Google Click ID / GCLID)
• Browser type, version, and operating system
• Device type and screen resolution
• Pages visited, time on site, and referral source

This technical data is collected through cookies and similar tracking technologies by Google Analytics and Google Ads. We do not control the data collected by these third-party tools; their collection is governed by Google's privacy policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To connect you with a licensed, independent insurance agent who can provide insurance quotes and information
• To contact you by phone, text message, and/or email regarding insurance products and services
• To improve our website, measure advertising performance, and analyze user behavior
• To comply with applicable laws, regulations, and legal obligations
• To detect, prevent, and address fraud or other security issues

3. TCPA Disclosure and Consent to Contact

By submitting the form on our website, you expressly consent to receive calls and text messages at the phone number you provided, including calls and texts made using an automatic telephone dialing system (autodialer) or pre-recorded voice, from INSURASAFE, LLC and its licensed independent insurance agent partners, for the purpose of discussing insurance products and services.

Consent is not a condition of purchase or receipt of services. You are not required to provide consent to be contacted by autodialer in order to purchase any insurance product.

Message and data rates may apply. You may revoke your consent to receive text messages at any time by replying STOP to any text message you receive from us. You may also revoke your consent to receive calls or other communications by contacting us at (844) 748-9070.

4. How We Share Your Information

We do not sell your personal information to third-party marketers. We may share your information in the following limited circumstances:

• Licensed insurance agents. We share your name and phone number with licensed, independent insurance agents for the sole purpose of providing you with insurance quotes and coverage information.
• Service providers. We share information with third-party vendors who assist us in operating our website, delivering communications, and analyzing site performance (including hosting providers, email delivery services, and analytics platforms). These providers are contractually obligated to use your information only to provide services to us.
• Legal requirements. We may disclose your information if required to do so by law, court order, or government request, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

Cookies are small text files stored on your device by your browser. They allow websites and third-party services to recognize your device on return visits and track browsing behavior across sessions.

We use the following tracking technologies on our website:

• Google Analytics. We use Google Analytics to understand how visitors interact with our website — such as which pages are visited, how long users stay, and where traffic comes from. Google Analytics uses cookies to collect this data anonymously in aggregate.
• Google Ads conversion tracking. We use Google Ads tags to measure when a visitor who clicked one of our ads completes a form submission. This helps us evaluate advertising effectiveness.

You can disable cookies by adjusting the settings in your web browser. Note that disabling cookies may affect the functionality of some features of our website. For more information on how Google uses data collected through its tools, visit google.com/policies/privacy/partners.

6. Data Security

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data transmitted over the internet and access controls that limit who can view your data. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of information transmitted to or stored on our systems.

7. Data Retention

We retain lead data for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing services, complying with legal obligations, resolving disputes, and enforcing our agreements. If you would like us to delete your personal information, please contact us at the information provided in the "Contact Us" section below.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information (subject to certain legal limitations)

California Residents — CCPA Rights. If you are a California resident, the California Consumer Privacy Act (CCPA) gives you additional rights, including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, and the right to opt-out of the sale of your personal information. INSURASAFE, LLC does not sell your personal information. To exercise your CCPA rights, contact us using the information in the "Contact Us" section below.

To exercise any of your privacy rights, please contact us by phone at (844) 748-9070 or by visiting https://hearthmutual.com. We will respond to verifiable requests within the timeframe required by applicable law.

9. Children's Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete that information promptly. If you believe a child has submitted information to us, please contact us at (844) 748-9070.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make changes, we will post the updated policy on this page and update the Effective Date at the top. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

INSURASAFE, LLC
Phone: (844) 748-9070
Website: https://hearthmutual.com